Think across forms.
Theatre, live performance, film, television, and commercial media offer different possibilities for a story. We begin with what the idea needs.
Seed Group / A producing collective
Ideas take root.
Work grows together.
A collective of producers working together across theatre, live performance, screen, and other media.
01 / The idea
A shared approach
to producing.
Seed Group is built around a simple conviction: ambitious creative work benefits from people thinking and working together.
As a commercial producing collective, we bring a shared perspective to the development of projects across forms. Our focus is the relationship between a creative idea, the producing work that supports it, and the audience it hopes to reach.
Our members bring their own perspectives and experience to a shared producing practice. Seed Group operates through Craver Productions.
02 / How we think
Start with the work.
Build the right conversation.
Make room for perspective.
Shared thinking can challenge assumptions, open new routes, and help a project find a clearer direction.
Connect vision and action.
We are interested in the practical work of developing ideas, shaping collaborations, and considering how projects can reach audiences.
03 / Our members
Different perspectives.
A shared commitment.
Seed Group is shaped by the people who make it up. We bring our individual experience to the work we develop together.
Samantha Lazarus Levin
Joseph Savage
Ryan Cotton
Twinker Mason
Ari Edelson
04 / Shows & projects
The work.
Current projects
The Wiz
National Tour and Broadway · 2024–present
Lost in Del Valle
Edinburgh · off-Broadway
Inter Alia
Broadway
Past projects
Past project details will be added here.
05 / Join the conversation
Interested in
joining Seed Group?
We’d like to hear from you.
Tell us about your producing interests, your experience, and what you would like to bring to the collective. Choose “Interested in joining Seed Group” in the form below.
06 / Get in touch
Let’s see what can grow.
For project conversations, collaborations, or enquiries about joining the collective, send a message to the Seed Group team.